Privacy Policy

Last updated: June 2026

1. Who we are

Push Dot Property Ltd (“we”, “us”, “our”), trading as Push Property, provides a software platform that enables estate agents to automate the creation, scheduling, and publishing of social media content, manage property marketing posts, and capture and manage leads from social media and digital channels.

We are registered in the United Kingdom and act as both a data controller and a data processor depending on how personal data is processed.

If you have any questions about this Privacy Policy, you can contact us at:
[Insert support email address]

2. Our roles under data protection law

We act in two capacities:

2.1 As a data processor

When estate agents use our platform, we process personal data on their behalf. In these cases:

The estate agent is the data controller
Push Property is the data processor

This includes data such as:

Lead enquiries submitted via estate agent forms
Property listing content (excluding vendor, landlord, or tenant identity data)
Social media content scheduled or published through the platform
Customer reviews and engagement data
AI-generated marketing content based on user input

We only process this data in accordance with the instructions of the estate agent.

2.2 As a data controller

We act as a data controller when we process personal data for our own business purposes, including:

Customer account management
Billing and invoicing
Sales and marketing activities
Customer support enquiries
Website analytics and service improvement

3. Personal data we process

3.1 Estate agent account data

Name
Email address
Phone number
Agency name and business details
Login credentials (securely stored)

3.2 Lead data (processed on behalf of estate agents)

Name
Email address
Phone number
Postal address
Enquiry message
Consent status (where applicable)
Source of submission

3.3 Social media integration data

Account identifiers
Access tokens (securely encrypted)
Profile information required for publishing

We do not store social media passwords.

3.4 Property and marketing content

Property descriptions
Images provided by estate agents
Marketing copy
Scheduling and publishing metadata

We do not process vendor, landlord, or tenant identity data as part of property feeds.

3.5 Support and communication data

Support requests
Email correspondence
Technical logs related to support cases

3.6 Marketing and sales data

Contact details of prospective customers
Communication history
CRM notes

4. How we use personal data

We use personal data to:

Provide and operate the Push Property platform
Schedule and publish social media content
Capture and deliver lead enquiries to estate agents
Provide customer support
Improve platform performance and reliability
Process payments and manage subscriptions
Communicate with users about service updates
Generate AI-assisted marketing content

5. Artificial intelligence processing

We use third-party artificial intelligence providers to generate or assist with marketing content.

User prompts and related inputs may be processed by AI providers
Outputs are generated solely for use by estate agents within the platform
We do not use customer data to train AI models

6. Legal basis for processing

We process personal data under the following legal bases:

Contract: to provide our services to customers
Legitimate interests: for business operations, platform improvement, and customer support
Legal obligation: for accounting and regulatory compliance
Consent: where required for marketing communications or lead capture forms

7. Data sharing and subprocessors

We use trusted third-party service providers to support our services. These include:

Cloud infrastructure providers for hosting and storage
Payment processors for billing
Customer support and CRM tools
Artificial intelligence providers
Accounting and financial systems

These providers act as subprocessors or independent controllers depending on the service.

We ensure appropriate data protection agreements are in place with all third parties.

8. International data transfers

Some of our service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as:

UK adequacy regulations
Standard Contractual Clauses (SCCs)

9. Data retention

We retain personal data only for as long as necessary:

Lead data: retained until deleted by the estate agent or automatically purged after a defined retention period
Support data: retained for operational and quality purposes
Account data: retained while the account is active and for a reasonable period thereafter
Billing records: retained for legal and tax compliance purposes (typically 6+ years)

Users may request deletion of personal data subject to legal and contractual obligations.

10. Data subject rights

Under UK GDPR, individuals have rights including:

The right to access their personal data
The right to rectification
The right to erasure
The right to restrict processing
The right to object to processing
The right to data portability

Requests relating to data processed on behalf of estate agents may be redirected to the relevant estate agent.

11. Data security

We implement appropriate technical and organisational measures to protect personal data, including:

Encryption in transit (HTTPS)
Access controls and authentication
Secure storage of access tokens
Monitoring and logging systems
Regular backups and recovery procedures

12. Cookies and tracking

We may use cookies and similar technologies to:

Operate our website
Analyse usage and performance
Improve user experience

Where required, we obtain consent for non-essential cookies. See our full cookies policy for details.

13. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact us

If you have any questions about this Privacy Policy or how we handle personal data, please contact:

info@push.property