Understand Your Audience
First-time buyers are often young professionals or couples looking to take their first step on the property ladder. They are likely to be researching mortgages, government schemes, and local market trends. Understanding their concerns, such as affordability, mortgage approvals, and property locations, allows you to tailor your content to their needs.
Common concerns
Deposit requirements, mortgage rates, hidden costs, and finding the right location.
Preferred content
Educational posts, FAQs, interactive tools (mortgage calculators, affordability checklists), and personal success stories.
Best platforms
Instagram, Facebook, and TikTok for visual content; LinkedIn for professional insights.
Leverage Educational Content
Providing valuable information builds trust and positions your agency as a helpful resource.
Create blog-based posts
Share snippets from guides on ‘How to Buy Your First Home’ or ‘Understanding Mortgage Options.’
Use carousels and infographics
Summarise key steps in the buying process, such as saving for a deposit or getting mortgage pre-approval.
Host Q&A sessions
Go live on Instagram or Facebook to answer first-time buyer questions in real time.
Showcase Affordable Properties and First-Time Buyer Incentives
Highlighting properties that cater to first-time buyers can drive engagement.
Use Instagram Reels & TikTok
Walkthrough videos of budget-friendly homes can generate excitement.
Promote Help to Buy and Shared Ownership properties
Clearly outline eligibility and benefits.
Share buyer testimonials
Feature success stories from previous first-time buyers who found their dream home through your agency.
Top Tip
Create evergreen content that continuously addresses common pain points, ensuring your audience finds relevant and valuable information over time.
- Create a series of educational posts that remain relevant over time, such as ‘Common First-Time Buyer Mistakes to Avoid’ or ‘Understanding the Costs Beyond Your Mortgage.’ These can be repurposed into various formats like blog posts, social media infographics, and short video explainers to maintain consistent engagement.
- You can also create property guides. This allows your agency to develop long-term content that highlights key property features and affordability insights for first-time buyers. These guides can be refreshed with updated listings, ensuring they remain a useful resource for future audiences while improving SEO and social engagement.
Engage with Interactive Content
Interactive content encourages participation and keeps potential buyers engaged with your brand.
Polls and quizzes
‘How ready are you to buy your first home?’ or ‘Which mortgage type suits you best?’
Behind-the-scenes stories
Share day-in-the-life content of estate agents helping first-time buyers.
‘This or That’ posts
Let followers vote on property features (for example, ‘Open-plan or separate kitchen?’).
Use Hashtags and Location Tags
Optimising your content with relevant hashtags and geotags increases visibility. Although it’s important to note that while hashtags are still useful for social media, their role is shifting as platforms increasingly prioritise AI-driven content discovery, user behaviour, and engagement over basic hashtag searches. Instead of relying solely on hashtags for reach, use relevant, targeted ones to enhance content discoverability and encourage meaningful participation in conversations.
Hashtags to use
#FirstTimeBuyer, #DreamHome, #HomeBuyingJourney, #HelpToBuy, #PropertyInvestment
Geo-targeting
Tag locations relevant to your market to attract local buyers.
Automate Social Media Posting
Consistency is key in social media marketing, but posting manually can be time-consuming. Using automation tools like Push Property, estate agents can ensure that their social media remains active with relevant, engaging content without the need for constant updates. With automatic posts triggered by new listings, reviews, and milestones, agents can focus on selling homes while their online presence remains strong.
Track Performance and Adjust Your Strategy
Regularly analyse your social media insights to understand what content resonates with your audience.
Monitor engagement rates
See which posts generate the most comments and shares.
Track lead conversions
Check if your social media traffic is leading to enquiries.
A/B test content
Try different formats, captions, and images to see what works best.
Elevate Your Social Media Strategy with Push Property
If you’re looking to stay ahead in today’s digital-first property market, automation is the key. Push Property takes the hassle out of social media marketing, ensuring that your estate agency stays visible and engaging without the manual effort. Start automating your social media today and focus on what matters most – helping first-time buyers find their perfect home.
