Estate agents know the value of being visible where buyers and sellers spend their time – and today, that’s on social media. But between managing listings, viewings, and client calls, creating a steady stream of engaging posts can feel impossible. That’s where Push Property steps in: we automate your social media posting so you can focus on what you do best – building relationships and closing deals.
If you’re stuck for inspiration, here are six social media content ideas that estate agents can put into practice right away.
1. Showcase Your Latest Listings in Creative Formats
Property posts remain one of the strongest drivers of engagement for estate agents. But simply uploading a few photos won’t stand out in crowded feeds. Experiment with different formats.
- Video walk-throughs that give viewers a guided tour.
- Carousel posts to highlight multiple rooms or features.
- Short clips for Instagram Reels or TikTok to capture attention quickly.
Adding a call-to-action such as “Book a viewing today” or “Click for full details” helps turn passive scrollers into enquiries.
2. Share Client Testimonials and Success Stories
Trust is everything in property transactions. A glowing review or testimonial from a happy client can go much further than a polished sales pitch. Turn feedback into branded social media graphics, or share a short story about how you helped a family find their dream home.
Push Property’s integration with review platforms such as ESTAS means you can automate these posts, ensuring every 5-star review gets the attention it deserves without you lifting a finger.
3. Provide Local Market Updates and Insights
Buyers and sellers want to know what’s happening in their local property market. Sharing posts about price trends, demand in certain areas, or how quickly homes are selling builds your reputation as a trusted expert.
- “Average time on market in Solihull has dropped to 24 days – here’s what that means for sellers.”
- “First-time buyer activity is up 12% this quarter – great news if you’re planning to sell.”
These bite-sized insights encourage engagement and keep your agency top-of-mind when someone is ready to act.
4. Offer Helpful Homeowner Tips
Not every post needs to be about properties on your books. By offering practical advice, you can engage homeowners long before they’re ready to sell.
Share seasonal tips such as:
- How to boost kerb appeal in spring.
- Preparing a home for winter viewings.
- Quick renovations that add value before selling.
These posts establish you as a source of useful knowledge, which strengthens relationships and builds long-term trust with your audience. We have a really handy guide on different ways to increase engagement on social media.
5. Highlight Community and Lifestyle Features
Remember, buying a home is as much about lifestyle as it is about bricks and mortar. Showcasing the local community helps buyers imagine themselves living there.
Ideas include:
- Featuring local schools, cafés, or independent shops.
- Promoting nearby parks, leisure facilities, or events.
- Sharing “hidden gem” spots that only locals would know.
These posts add colour to your brand and demonstrate your in-depth knowledge of the area, which reassures prospective clients.
6. Share Behind-the-Scenes and Team Content
People connect with people. Introducing your team or sharing candid behind-the-scenes content helps humanise your brand. A quick photo of your team at a community event, celebrating a completed sale, or even preparing a new listing shows personality and builds rapport.
This type of content may not generate leads immediately, but it creates familiarity – and when someone is ready to move, they’re more likely to call the agency they feel they already “know.”
To make sure you’re posting consistently, take a look at our Guide to Crafting the Perfect Social Media Calendar for Real Estate. It shows you how to plan and schedule posts that align with these ideas, so you never run out of content.
Ready to Automate Your Social Media?
Keeping up with social media doesn’t have to be a constant struggle. With Push Property, you can automate posts directly from your CRM, ensuring your listings, reviews, and updates appear online without taking time away from your core business. Stay visible, attract more leads, and free up your schedule to focus on selling homes.
Book a demo today and discover how Push Property can transform the way your estate agency handles social media.
